Email can enage and retain your customers, and influence them to keep coming back to buy more.Ī thoughtful, well-designed route to checkout, including effective in-store and online layouts, can maximize impulse buys. Consider Amazon’s emails alerting shoppers to timely sales, such as “Save up to 54% today!” and “Save $5 on Whole Foods Market products.” Amazon also gently reminds consumers their abandoned cart items and recommends products according to recent browsing and buying patterns.įor your e-commerce site, use your consumer data insights to send targeted email campaigns. Targeted email campaigns can solve common omnichannel pain points.
Adobe reports we are spending 17% more time in our inboxes compared to last year. At any given moment, more people are logged in on email than social media. That exceeds social media, text messages and phone calls combined.Įmail’s prevalence and popularity also gives retailers the opportunity to meet consumers where they already spend their time. While it sounds counter-intuitive, a MarketingSherpa study found 71% of American adults prefer to communicate with companies via email. What’s better, consumers actually prefer to receive emails from companies – more than any other form of communication. MarketingSherpa Survey : 72% Communication happen through Email Why wait for shoppers to come to you, when you can go to them? Email marketing campaigns give retailers a powerful, direct and personalized way to engage their audience.
Here are five ways to maximize your retail sales across channels. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses. In fact, boosting sales per customer is easier than retail companies might expect. Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings.
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